Samsung Brings Virtual Reality to Lollapalooza

Samsung Electronics America, Inc. returns to Lollapalooza to amplify the festival experience for music fans, bringing a host of new, immersive experiences grounded in virtual reality (VR), fun games, giveaways and more throughout the 4-day weekend. Galaxy owners will have the opportunity to gain VIP access to The Galaxy Lounge for an unforgettable view of the Samsung Main Stage.

As part of the collaboration, Samsung will offer a limited quantity of Samsung Gear 360, an affordable, high-resolution camera developed for Creators to create their own 360-degree VR videos, for purchase exclusively on-site at Lollapalooza for US$349.99. Details about additional availability of the product will follow later in the year.

“Lollapalooza is an excellent opportunity for us to connect fans to their favorite music using our mobile and VR technology,” said Marc Mathieu, chief marketing officer at Samsung Electronics America. “We are thrilled to partner with the festival in this unique way, delivering new possibilities in content creation and content consumption through Samsung products, and allowing fans to have a deeper connection to our brand.”


Throughout the weekend, festival-goers will be able to interact with Samsung in several ways:


This year, Samsung is introducing VR-Palooza, an interactive and entertaining VR experience where festival-goers can livestream musical performances from the Samsung Stage using Samsung Gear VR powered by Oculus, and participate in all-new 360-degree VR experiences, including 4D VR surfing, skateboarding and hot air balloon attractions.

The Galaxy Lounge

The Galaxy Lounge near the Samsung Stage will be the ultimate VIP experience for Galaxy owners, featuring a series of surprise appearances, pop-up performances and meet & greets with the latest Samsung technology at the core of the experience.

Samsung Pay Vending Machines

The Samsung Pay vending machine, located in VR-Palooza, will reward Samsung Pay users with a chance to win upgrades and perks to their festival experience – including festival gear, Samsung products, and more. Samsung Pay is the most widely accepted mobile payment system helping customers slim down their wallets.