In celebration of the worldwide release of Goosebumps, in theaters October 16, 2015, moviegoers can put themselves inside an action-packed scene from the movie in a virtual reality adventure with immersive motion by D-BOX with the Goosebumps Virtual Reality Adventure. In eleven cities over four weekends, Goosebumps fans can buckle up for adventure as Jack Black, playing famed Goosebumps author R.L. Stine, takes them on an unforgettable journey through town, just after his creatures have escaped from their manuscripts.
In the one-of-a-kind promotional event, moviegoers will put on virtual reality goggles and climb into a D-BOX immersive motion-activated chair to experience being inside a scene from the movie. In the experience, which is inspired by a scene in the film itself,Jack Black, playing Stine, drives through town, trying to escape one of his creations, the Praying Mantis. With the motion of the D-BOX chair precisely synced to action, Black directs viewers to look around and experience the world of Goosebumps, as if they were inside the film itself. The experience was directed by Rob Letterman, the director of Goosebumps.
Commenting on the announcement, Elias Plishner, executive vice president, Digital Marketing for Sony Pictures said, “Goosebumps is a fun, immersive movie, and this promotional experience is going to put moviegoers inside the film itself. We’re always looking for ways to create engagement, and it was great to see Rob and Jack take the existing scene and re-shoot it for virtual reality. They were completely game.”
Jake Zim, senior vice president, Digital Marketing, added, “The world of Goosebumps lends itself perfectly to VR, and merging the D-BOX motion chair with virtual reality takes this experience to the next level. You’re going to feel immersed in the movie – it’s a virtual reality adventure ride right there in the theater lobby.”