EVOX Images, a world leader in high-quality automotive stock photography, 360-degree automotive imaging and global build-to-order automotive content solutions, announced expansion of its virtual reality content, while reporting significant consumer response to its recently introduced RelayCars mobile app.
Changing the way car-shoppers experience automobiles online since its inception in 1995, EVOX utilizes its industry-leading 360-degree imaging–which it supplies to more than 22,000 dealer web sites–to power its new virtual reality technology.
EVOX’s virtual reality products and solutions enhance the car-buying experience by transporting shoppers into the driver’s seat of their favorite vehicle. Since the National Automobile Dealers Association annual convention last year, the EVOX VR team has extended technology offerings with the introduction of showrooms, virtual cinema, vehicle configurator capability, VR product clinics, and more.
Powered by EVOX Images, the company’s new RelayCars™ consumer-facing application, available at Samsung Gear VR store, has already generated more than 250,000 downloads and is consistently ranked among the top five downloaded apps since its launch just over three months ago. Designed as a VR portal that provides users with a truly immersive experience, the RelayCars Virtual Showroom lets users explore a variety of different vehicles, watch informational videos in a “Virtual Cinema,” and share the experience with their social networks.
These new virtual shopping features will benefit dealers by building customer engagement and driving store traffic. Leading research firms are currently in-market with EVOX’s Global OEM Virtual Reality Product clinic content.
“The VR revolution is coming and will quickly prove to be a disruptive technology for car shopping,” said EVOX Images CEO David Falstrup. “At EVOX we are driving the newest experiences with our powerfully immersive virtual reality showrooms. After more than 20 years perfecting the art of automotive 360s, we are now uniquely positioned with the only comprehensive library of VR imagery. In addition, EVOX has developed the VR showroom technology to deliver a rich photo-real experience on any mobile platform.”