Metricon Homes is changing the future of the volume home-building market with its pioneering Virtual Reality Display Experience.
This Australian-first, for the detached house builders industry, is set to revolutionise the way people interact with the traditional display property and select the design and features of their dream home.
The Virtual Display Experience will be executed in selected regional areas that face the geographical challenges of visiting a display home. The virtual reality display promises to ‘virtually’ bring the traditional display home experience directly to the customer. This will save families time and the inconvenience of travelling huge distances, sometimes interstate. It also allows home designs that are located in other states, to be viewed around the country with out the need for building a display.
The first area to experience this technology is Wonthaggi in Victoria’s south-east.
The Virtual Reality technology allows the user to step into the home and take a tour. By simply slipping on a lightweight, comfortable head set, customers can enjoy crystal clear images with precise details. The technology is so advanced that it’s easy to believe you are actually standing in a real home. No room is out of bounds, with the technology even allowing the user to move up and down stairs.
As the home-building market in Australian continues to grow, there are more display homes than ever to visit. The Metricon Virtual Display Experience gives customers a unique display home experience, without leaving their town.
With a network of over 150 display homes nationally, Metricon has many new and popular designs on display. However, it’s a challenge to showcase every design in every market. Virtual Reality allows us to take display homes to consumers in any market, even international customers.
Jacinta Evans, Senior Interior Designer, Metricon said, “We know consumers love the next-gen 3D virtual tours on our website, so being able to take these to another dimension, using Virtual Reality technology is fantastic. We enable our customers to virtually walk through the home and really experience the actual interior. Virtual Reality allows you to gaze inside the latest trends and home styles and provides plenty of inspiration to help select your very own dream space and colour palette. The Metricon Virtual Reality Experience allows you to view all the amazing products that we use in our homes, from the colours and materials used on our cabinetry through to the soft furnishings and light fittings used to complete our homes.”
Ross Palazzesi, Managing Director for Metricon Homes said, “Metricon strives to be at the forefront of our industry so it is important that we embrace new technologies. The Virtual Reality Experience is not only exciting, because it is a first in Australia, but it is extremely practical. With a network of over 150 display homes nationally, Metricon has many new and popular designs on display however, it’s a challenge to showcase every design in every market. Virtual Reality allows us to take display homes to consumers in any market, even international customers. We hope to bring this technology to other regional centres across the country in the future. At the end of the day, our focus is always on the customer and how we can give them the best Metricon experience.”
The virtual display experience is designed to be as close to visiting a display home as possible. As the user enjoys the virtual display, Metricon sales staff can accompany them around the home, seeing what they see, and providing a personalised sales experience.
The Metricon Virtual Display Experience will launch with three of the most popular home designs available to view – the Chelsea and Denver from the Designer by Metricon range and the Delta from the Freedom by Metricon range.