360fly, Inc., the world’s only single-lens camera capturing stitchless 360-degree video with interactive and virtual reality viewing capabilities, today announced a sponsorship agreement, allowing it to showcase its innovative and immersive 360-degree video experience at two upcoming shows on the 2015 iHeartRadio Jingle Ball tour in December.
The sponsorship also allows 360fly to run pre- event promotions and on-site activations with KIIS-FM in Los Angeles and KDWB-FM in Minneapolis, providing listeners a chance to win tickets to each of the two local iHeartRadio Jingle Ball shows.
Consumers looking to attend the Los Angeles (Dec. 4) or Minneapolis (Dec. 7) Jingle Ball show can tune in to each radio station for a chance to win tickets to each local show. As part of the live program, top DJs from Los Angeles and Minneapolis will demonstrate a 360-degree video for fans in attendance to experience just prior to the start of each show.
“360fly is more than merely an action camera; it’s a lifestyle camera,” said Peter Adderton, CEO of 360fly. “This sponsorship allows us to demonstrate the validity of our technology in music and entertainment applications to young consumers, and we’re excited to see the reaction from fans at these two events.”
360fly’s interactive 360-degree video player provides viewers a 360 x 240-degree field of view. Viewers can immerse themselves within the video by swiping, as well as through motion-sensor technology by which the movement of the device itself controls the interactive experience of the video. With desktops and laptops, users can achieve this interactivity by clicking and dragging the video to see and experience different vantage points within the larger 360 x 240-degree field of view.
Additionally, in what could represent a landmark development in the widespread acceptance, consumption and evolution of virtual reality content, 360fly’s free iOS and Android mobile app allow content to be viewed in “VR Mode.”
To date, consumption of virtual reality has been a very costly proposition, requiring the use of much higher priced equipment and limited to a small array of virtual reality content. In combination with Cardboard virtual reality goggles, 360fly opens the door for
users to produce, consume and share virtual reality experiences at a moment’s notice.